Chicago SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites. In fact, research by BrightEdge shows organic search is the largest driver of Web traffic for most sectors and a crucial component of revenue. The strength of SEO and driving organic traffic is clear. Organic search usage and share is outpacing growth in other channels. Organic and paid dominated web traffic in 2019. Optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.
Local SEO Chicago and Suburbs
Your small or medium-sized business in Chicago or surrounding suburbs may not be able to compete with larger brands on a national level, but you can dominate your local market by taking advantage of local search optimization. Let REX Digital Marketing show you how.
If you are looking for SEO in Chicago or the Chicagoland suburbs, you don’t want search results listing several firms from New York City. That’s where Google steps in. Google’s search algorithm is able to detect when search queries and information are local to the user. Since Google favors local results, it is essential to include local SEO on your website in order to be visible to your audience.
In the world we live in today, search is dominated by smartphones. Mobile search allows you to find businesses nearby, get directions, and even call them without ever having to visit their website. And since mobile search generally produces local results, Google My Business optimization is more important than ever. Let our experience help you take control of your market’s local search results.
GMB and Maps
Local businesses can further increase their rankings and visibility by using Google My Business, which has become a key component of local SEO. We can get your business to be listed where most of the traffic occurs so you can benefit from getting more customers.
- Google Image Optimization
- Google Maps Optimization
- Google local 3-pack
- Google Reviews
- Google My Business Posts and Updates
Local SEO Specific Keywords
As you probably know by now, Google is smart and can determine the kind of information you are looking for just by the way you perform a search query. By targeting geographically specific keywords, you have the advantage of not having to compete with larger businesses for highly competitive keywords. Geographically specific keywords are usually searched on when people are ready to act, which means that they have a much higher conversion rate than keywords of higher competition.
- Local and location-based keywords
- Content revision and creation
- Webpage Design and landing page optimization
- Lead Conversions
Our expert team at REX Digital Marketing is ready to help your local business grow to its fullest potential. By creating and optimizing your business listings in local search engines, your business can become a market leader in your industry.
For more information on our local SEO marketing services, give us a call or complete our form for a FREE quote below.
REX Digital Marketing works with businesses on both the local and national levels. Whether you need a small SEO campaign or a complex multi-city campaign, we can help. National SEO is a long-term investment that can separate your business from the competitors. Although similar to local SEO, National SEO focuses primarily on ranking for broad keyword terms rather than ranking for specific geographical terms.
In today’s tech-driven society, businesses need to focus more on their online presence now more than ever. The amount of companies on a national level using SEO is much higher than that of local businesses, making it a very competitive market. National SEO strategies will allow your business to transform how it competes in the market as it can extend your reach across the country and capture your ideal client base, resulting in positive ROI. Our National SEO strategies will optimize various facets of your website to ensure positive search engine visibility.
What Would a National SEO Campaign Look Like?
With over 90% of people looking for a service or product online it is imperative for your business to be visible in the search rankings. Here are some of the SEO tools we will establish in your National campaign:
- Advanced keyword research
- Keyword mapping & focus strategy
- On-site content & SEO optimization
- Google Maps optimization
- Review strategy
- And more!
Our REX Digital Marketing and SEO experts develop a custom strategy tailored to your brand and your industry. We know how important it is to capture commonly used phrases as well as unique keywords that maybe your competitors aren’t targeting. Establishing a national presence takes time, but trust the experts at REX Digital Marketing to do everything we can to get the job done right. Our outstanding customer service and SEO knowledge will have you feeling confident and in the right hands.
Why Are We the Best SEO Consultants in Chicago?
1. Great Results
At Rex Digital Marketing, we hire the best to get the best results for you. Our band of experts at Chicago taps into their experience and expertise to clinch the best deal for you. We are the one-stop solution for your digital marketing drive. With us, you get bang for your buck. No wonder then that our clients laugh all the way to the bank.
Our core strength is digital marketing. It includes pay-per-click advertising and search engine optimization. While we stay true to our core skills, we also have a deep understanding of Google Analytics. Our skills, plus Google Analytics, are a sure shot recipe for profitable results.
3. Variety of Services
Be it web development, SEO, email marketing, or all the things in between, and we take care of everything. All moving parts are well oiled by us to ensure hassle-free operation. We ensure that all disparate elements of the campaign get well and work wonders. Besides the absence of a marketing headache, you also save on money.
We take up a cause and see it through. We ensure that our customers get the best. Rex Digital Marketing’s services are tailor-made to suit the needs of any type of business. And, we tweak our packages as per the needs of our clients. We organize digital campaigns and achieve the goals set by our clients. Remember, if we are in for a penny, we are in for a pound.
5. Drive More Traffic
Our core competencies include sophisticated search engine optimization techniques to drive your marketing. Our sustained campaigns gain your front page exposure on Google, Bing, or Yahoo. We also advertise your company’s pictures/videos in the search engines’ content network. It helps you stay search relevant.
6. Organic Search
We like to keep our trail clean. That’s why we do not buy views or clicks to present a fat bill to our clients. Our search engine optimization techniques have a proven track record. We let our experts handle the key elements to help you grow organically. So, when a customer hires us, all they have to do is sit back and relax while pulling off the campaign with elan for them.
7. We Target On Conversions
All boardroom discussions tend to talk about the bottom line. We, too, focus on the bottom line. However, we always have a strategy in our quiver. We seek out the key performance indicators (KPIs) of websites using Google Analytics. Then we get down to do the groundwork. We keep a custom report at the ready to help clients track the progress and conversion in real-time.
8. Expert Team
Our project managers and marketing consultants at Chicago are Google AdWords, and Google Analytics certified. Our telemarketing team never calls up business owners to solicit service. Our clients find us. Our company is data-driven and runs on the return on investment (ROI) model.
Implementation begins with proper planning after considering the deadline-based goals of the clients. No task is too difficult for us as we chalk out plans only after thorough research. We study the strengths, weaknesses, opportunities, and threats associated with each project. It makes our job easy.
We ensure a higher return on investment (RoI) to our clients. Our team at Chicago studies the client’s website, sets the goals, and chalks out the best plans. Then we pull it off, every time. It helps our client’s website get optimal online exposure, resulting in more visitors. More visitors and conversion will boost your business. And, this raises your ROI.
11. We are Transparent
SEO is a complex discipline. So, how do you keep abreast of all the developments? Rex Digital Marketing provides its customers with 24*7 access to project management data. When the customers are in the know, there is no cause for worry. We do not like keeping in the dark the people spending their hard-earned money. Our pricing policy and working methods are transparent.
12. Professional Ethics
We treat your website like our own. We do not take unnecessary risks that may harm your brand and its reputation. We also do not use shady tricks. After all, we do not want Google to take offense! But, what we do is ensure innovation, fantastic results, and high return on investment.
13. Customized Strategy
Yours may be a website failing to meet the goals or one that is yet to see the light of day. With Rex Digital Marketing, you can have the best. Our tailor-made search engine optimization (SEO) strategy will back your site. We know how to identify the SEO techniques that will work for you.
Our advanced and affordable search engine optimization strategies make us stand out. We serve both small and big organizations. We have the best SEO services for you. It will fulfill all your specific needs, and will not dent your budget.
15. No Long Term Contracts
We offer no long-term contracts. Many companies insist their clients sign such contracts even before delivering any result. But we believe in no strings attached relationship. We have full confidence in our search engine optimization services in Chicago. We know that we can keep clients without tying them down.
16. Monthly Reporting
It is not always easy to calculate your progress. Now that you are searching for a reliable SEO company in Chicago, you are aware of this. But, we ensure that you get a transparent monthly report. You will get every detail of all your investment. Also, you can check how much your website’s performance has improved over time.
Honesty is the best policy. We believe in it and follow it religiously. We do business with sincerity and integrity. We are not here to sell anything to our clients that they do not want. Also, we maintain transparency, be it progress reports or cost. There is a simple reason behind this philosophy: We respect our clients.
18. Turn Around Time
Time is money. We know how much this adage applies to your business. Thus, we set only realistic goals, both for our clients and us. And we do not fail to deliver. We keep the communication channel open. Thus, our clients get constant updates from us as we work.
REX Digital Marketing is the leading SEO company in Chicago. Send us an email at firstname.lastname@example.org to get a free website audit.
15 Things You Need to Know Before Choosing an SEO Services in Chicago
1. Check Previous Projects
Checking case studies gives you an idea of the company’s performance. Ask for recent case studies. For example, its contribution to any website that has seen progress in traffic. More recently, the example, more reliable its performance. You can also ask for case studies of sites that have similar goals as yours.
2. Don’t Select Cheap SEO Agencies
Selecting a cheap SEO agency in Chicago is not a risk worth taking. The chances are high that you would not get results. Besides, the agency can do long-lasting damage to your site and your domain. The Chicago agency may fail to produce high-quality content. Also, it may indulge in shady link building practices.
3. Define Your Goals
Unless you know what you want, there is no point in hiring SEO services. For example, you need to know what improvement you want in which areas of your digital presence. Accordingly, you may hire an SEO service provider or create a new website. If you are unsure, it’s better to opt for digital marketing analysis first.
4. Visit The Agency
It is important to get an idea of the people the agency has. Also, how well you are connecting. Are they passionate about their work, or are they business-minded? Now, if you are miles apart, then you ask for a discussion. It is essential that you trust your SEO agency.
It is one of the best ways to search for SEO services. If this is the first time you are opting for SEO services, the chances are high that you do not have much idea. Thus, referrals would help you. You can check reviews of the company or take reference from your acquaintances.
6. Company’s Knowledge of SEO
Verifying the company’s knowledge is the meat of the discussion. An expert SEO agency in Chicago can uplift your status in the digital world. You must take care to observe their style of functioning and the experts on their roster. It includes staff experience, transparency, and more. Unless a company has experienced staff, it cannot deliver the desired results. Always check the background of your relationship manager and their antecedents.
7. Select Agency That Tracks Your Data
Unless you track your data, you cannot find out whether you are progressing. That is where the key performance indicators (KPIs) become a significant marker. But, KPIs are different for different companies. So, make sure the agency understands what KPIs would work for your business. And ensure that they explain it to you.
8. Communication is Important
Even if you have access to all the data and the tools the agency is using, you need someone to explain them to you. So, look for an SEO agency in Chicago that gives priority to communication. Without proper communication, it is difficult to build a lasting relationship.
Understanding the type of services an SEO company provides is important. Similarly, the results it has achieved for the clients too are important. Now, it may happen that these pieces of information are not available on the company’s website. In that case, you can ask for a portfolio. Make sure the portfolio has case studies and a list of services the company provides.
10. Do Research
It is better to get an idea of the members of the SEO company and its leadership. It helps you understand more about their backgrounds. It also helps you find out about their ethics and integrity. You get to know how much spirited they are and whether they share the same vision of the company.
11. Standard Certifications
Well, there is exactly no SEO certification. But, there are standard certifications for Analytics and Pay Per Click (PPC). Yahoo, Bing, and Google have their certifications for PPC. Check if the Chicago SEO company has these certifications. It would mean it knows advertising platforms on search engines.
12. Don’t Select Unethical Companies
Ask the SEO agency questions about the strategies they use. Also, ensure that they explain them to you in clear and simple terms. An ethical company will readily agree to do so as it has nothing to hide. But, if you feel that any strategy is unethical and manipulative, it is a matter of concern.
13. Contract Structure
Most of the SEO firms maintain a contract structure. It may be monthly or for a specific time. Now, you may have to pay some upfront fee and then monthly charges. After a time, the contract will renew, and you have to pay the fee again. It is a common structure. But, check for the non-standard stuff.
14. Select Company Who Offer Personalized Service
The SEO agency that you select should treat you on priority. Your project cannot be just another money-making gig for them. Check the team assigned to work with you. Do its members have experience? Are they ready to provide you with customized services? Will the company be there for you always till the contract ends?
15. Don’t Go By Ranking
You want your site at the top of Google search results. And, you want it to make make money too. Now, many agencies have an obsession with rankings alone. Check whether the agency has the skills to increase the credibility of the site. Also, find out whether it can create high-value backlinks, add YMYL content, and more. All these bring money.
Six Mistakes People Do While Choosing an SEO Company in Chicago
1. Selecting Agency Based On Pricing
If you have a low marketing budget, you may become tempted by the agencies offering services at a low price. But, it is better not to fall for that. You should check other criteria like their experience, knowledge, creativity, and professionalism. These determinants play a huge role in the success of your website.
2. Choosing an Inexperienced Company
Many SEO agencies in Chicago try to impress their potential clients with their sales pitches. They also guarantee results within a short time. Think before you take a call. Most importantly, check the agency’s experience. You do not want to risk your website with an inexperienced agency. After all, experience and results matter the most.
3. Not Doing Research Properly
You want a company that has the potential to offer the services that you want. To find one, you need to do thorough research. Just do not select a company because it is providing SEO services. Check the types of clients it has served. Do any of them belong to your industry? You can also check case studies and reviews.
4. Neglecting Company’s Credentials
You need to find out whether the company deserves the pay it is asking. A referral is always welcome, but you should ask for a portfolio. Make sure it has details of the previous works. It will give you the credentials of the company.
5. Don’t Opt for Companies Who Go For Quick Fix
In the world of SEO, you cannot get quick results. It depends on the concentrated efforts made over a period of time. An immediate surge in your website traffic is not possible. Thus, if a company promises a quick fix, it is better to stay away from it.
6. Less Experienced
Hiring an SEO company in Chicago with little to no experience is not worth the risk. It can do lasting damage to your website. Check whether the agency has sound knowledge of analytics, linkage, and keywords. Checking out whether the pasts clients are happy too helps.
Are you looking for the best SEO company in Chicago? We can Optimize Your Website to Rank on Top. Call us at (847) 220-4477
Search Engine Optimization FAQs
1. What is the full form of SEO?
The full form of SEO is Search Engine Optimization. SEO helps a page secure a higher rank in the search engine results. It is the game-changer. It helps improve traffic for your page and increase the conversion rate. All these are ingredients to your profit recipe.
2. Can you explain about On-Page SEO?
On-page SEO refers to the tactics used within or on a page to help it gain a higher rank in the search engine result pages. On-page SEO comprises content as well as the page’s HTML source code. Apart from keyword optimization, it also includes schema markup, image optimization, and more. The external signals and the external links are not a part of on-page SEO.
3. Define SEO?
Search Engine Optimization is a process that is a part of the online marketing strategy. It focuses on improving the rank of a website in the search engine result pages. There are various techniques to pull this job off. The ultimate goal is to drive more organic traffic to the site.
4. Why do people say that SEO is important?
SEO can improve the visibility of your website. But, the improvement does not include paid traffic. As an SEO strategy becomes effective and organic traffic increases, the website grows. The trick is simple: Better visibility brings a high amount of traffic. It brings newer customers and more revenue. To optimize results, you need to invest a lot of resources and time in SEO.
5. How to improve the Website’s relevancy?
You need to identify the phrases and words your customers are looking for online. You accordingly update website content so that it reflects those phrases and words. You can also use advanced SEO tools to get the best results. Add these phrases and words to title tags, header tags, links, and alternate texts will help.
6. Do I need to hire someone for SEO?
If you want, you can do it yourself by using the SEO tools. But hiring an expert ensures better results. Now, if you have a low budget, do not go for an agency that charges less for its services. It is a risky investment. Even if you have a proper budget, you need to do thorough research before hiring one.
7. For how long should I invest in SEO?
The implementation of SEO is not time-bound. Your competitors are always trying to take your position on the ranking table. Also, the search engines update their algorithms to offer a better user experience. Thus, nothing is permanent in the SEO world. Continuous implementation of SEO is always needed to maintain a higher rank in the search engine result pages.
8. Are the results guaranteed?
Well, not really. It depends on the quality of the work done for achieving the results. Also, it may take time to see the results. Thus, it is better to avoid agencies offering a quick fix. Also, Some companies may be very keen to sign a contract. It means the company is not sure of its abilities and wants to bind you.
Free SEO Audits available for any website. Speak to an SEO expert in Chicago today at (847) 429-2161