As a dentist, one of your primary responsibilities is to improve the oral health of your patients. You can achieve this by providing top-notch dental services to them. However, while that can help you retain current patients, it’s not enough to skyrocket your income.
All businesses, whether you’re selling a product or service, need to advertise. It’s the only way to gain more patients and generate more revenue for your business. No matter how good a dentist you are, it’s crucial to have an effective marketing strategy in place. A good strategy can help you reach out to your target audience and make you their go-to dentist in the area where you serve.
This is where search engine optimization comes in. With SEO, more patients will find you in search engine results. Today, Dental SEO becomes even more important as “Near Me” searches have increased more than 500 percent in the past few years.
If you want to penetrate the market, gain more customers, and grow your business, invest in SEO.
How Dental SEO Works
According to Sparktoro, 92.96 percent of global traffic comes from Google searches and Google Maps. The majority of the users now use the internet to help them find the product or service they want. SEO for dentists can help you achieve this.
Search engine optimization (SEO) is a marketing technique that helps drive organic traffic to your website. With an effective Dental SEO strategy in place, you can get to the first page of the search engine results pages. Getting a better ranking is the main goal as only about 0.78 percent of Google searchers click results found on the second page.
Benefits of Dental SEO
There’s a lot to SEO than help you improve traffic to your website. When it’s done correctly, it can do a lot more to your business.
These are the most interesting Dental SEO stats we think you should know.
- 68% of online experiences begin with a search engine. (BrightEdge)
- 0.78% of Google searchers click on results from the 2nd page. (Backlinko)
- 53.3% of all website traffic comes from organic search. (BrightEdge)
- 92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
- SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
- 69.7% of search queries contain four words or more. (Ahrefs)
Dental SEO Can Help You Gain Credibility
Before getting started with Dental SEO, it’s essential to know what your patients are searching for in Google. The next step is to optimize this keyword for searches. If you’re consistent about doing this, Google will consider you a credible source for these keywords. Eventually, it will start to give you a better ranking in the SERPS. The next time a user types in that particular keyword, they will see your website on the first page and think of you as the best source for that keyword.
The more patients see you, the likely they are to think that you’re a good dentist. They would think of you like a dentist who provides the best dental services in their area. They will more than likely choose you as their dentist.
Higher Return on Investment
Your ultimate goal is to have an income-generating business. The most effective way to achieve this is through search engine optimization. The more traffic you get, the likely you are to increase more conversions.
So long as you keep providing high-quality services to your patients, they will likely stay with you for years. Imagine how many patients you can gain when you get to the first page of the search engine results.
SEO for Dentists is More Cost-Effective
Traditional advertising can cost you a fortune. With SEO for dentists, you don’t have to invest millions of dollars to get patients to notice your dental clinic. Get in touch with us, so you know what your Dental SEO options are.
Dental clinic SEO can help you save money as you’re not investing in other marketing strategies that are ridiculously expensive. You won’t even be paying for an ad that costs a lot more than the keyword “SEO for dentists”.
Best SEO for your Dental Practice
If you’re completely new to SEO, we suggest that you add your dental practice to Google Maps. Local SEO is crucial as patients like to search for dentists near them.
Ensure that you claim your Google Maps business listing and add important information as much as possible, including your complete address, contact information, your website, and the kind of dental services you are offering.
Make sure to also update your social media sites. Put the complete address, website, and services to all of your platforms.
Also, it’s important to do content marketing if you want to become an industry expert. Blogging can immensely help. A good practice is regularly updating your blog with important dental information or things that your patients want to know. Good examples would be what they can expect during a dental visit, how a dental procedure works, dental procedure FAQs, cosmetic dentistry, and general information about the practice.
Don’t Forget Your Dental Clinic Reviews
Patients need to know if you are a highly skilled and trustworthy dentist. One of the best ways to do this is by getting good reviews from your patients. However, you need to have a good platform for this. Social media is a good place, as most users now use social media platforms to help them look for the business sites of dentists.
Consider reaching out to your current patients and convince them to give you good reviews. Remember to also have reviews for Google and Yelp.
Measuring Your Success
As soon as you have a Dental SEO strategy in place, it’s crucial to monitor the strategy. You need to also measure which strategy is more effective or the strategy that gives you a higher return on investment.
Don’t worry; that’s what we’re here for. Let us know your business goals so we can help you put up a good dental clinic SEO strategy that will align with your business goals. Contact us today!