Whether you are just starting out, or are an established attorney, SEO should be a part of your law firm’s marketing strategy. Here are five reasons why your law firm can benefit from SEO, and six bonus tips to help you get started.
What is SEO for Lawyers?
Firstly, just what is SEO? Search engine optimization (SEO) is a process that helps you optimize your websites so that they appear high on search engines like Google. There are many factors that contribute to a high ranking on a particular search engine; this post will discuss some of those factors and how to utilize SEO for law firms.
1. SEO for Law Firms is Effective
Search engine optimization is a powerful way to attract new clients and gain a competitive advantage in the industry. Law firm SEO is a longstanding marketing practice and it’s not going away. Law firm SEO has proven to be one of the most effective ways for law firms to connect with their prospective clients.
2. Gain Visibility and Become an Authority
SEO for law firms creates long-term visibility in search results and improves brand awareness. Having a professional image on the web can propel your business forward when other law firms might struggle if they have old and outdated website content. Being recognized as an authoritative source helps draw visitors and clients to your business regardless of where you are located.
3. Keep up With Your Competition
SEO for law firms is important for two reasons. First, it can help you get started and grow your business by finding new clients; second, it allows you to keep up with your competition — who are already leveraging SEO to gain new clients. If you are an attorney in a competitive area and looking to gain a new client base, you may find that SEO for lawyers can help you achieve just that.
4. Make Your Website More Engaging
Search engine optimization (SEO) is an ongoing process to improve your visibility on search engines. Your blog or website can be treated like a portfolio piece that you are actively promoting. If you consistently produce quality posts on your site, prospective clients will begin to take notice and be more interested in speaking with you when perusing candidates for a legal project.
5. Return on Your Investment
As you may already know, there is a lot of competition in the legal space. However, one way you can get ahead of your competitors without breaking the bank is through SEO. Compared to other forms of digital marketing such as paid ads campaigns SEO is a low-cost way to get in front of potential law firm clients.
Search engine optimization is, simply put, the process of improving your website to get more clients, leads, and sales. Increasing website traffic helps you make more money as a lawyer, but SEO can be quite challenging. There are many factors to take into account when planning your SEO strategy for your law firm. For instance, you want to make sure your website is user-friendly and provides relevant information for the type of work customers are requesting. Although it might seem simple, effective SEO can be challenging especially if you are a beginner who does not have professional web design or technical SEO knowledge.
You may be aware that SEO has the power to transform your law practice, but are unsure where to begin. In this section, we’ll name a few effective SEO tips. You may be able to tackle some of these yourself, but you may want to hire professionals for the more complex strategies.
Top 6 Benefits of Hiring an SEO Consultant for Your Law Firm
1. Keyword Research
Law firms must constantly monitor keywords and web pages to understand what their potential clients are searching for in their local area, this gives them a big advantage when finding new business opportunities. For instance, with keyword research and monitoring, you might discover that most people in your area are searching for “Lawyers in Chicago” for example. This way you know to optimize your website for the keyword “Lawyers in Chicago.” This way you can tap into all those people who are searching for that particular keyword and get them to book an appointment through your website.
2. On-Page Optimization
For search engines to index your law firm’s content, your web page must have the appropriate header, title tag, image, URL, and meta attributions.
To rank higher in the search engines, make sure that any keyword you use is relevant to the content on your page. If they aren’t, your search engine rankings will suffer, and fewer people will see your site. By optimizing your law firm’s on-page website content, you’ll be able to increase your website’s visibility in search engines.
3. Off-Page SEO
Off-page SEO is a strategic process that involves such methods as creating external links back to your website, engaging with social media platforms such as Facebook and Twitter, and guest blogging on external platforms to drive traffic to your website.
4. Website Speed and Image Optimization
One of the best ways to gain a competitive advantage over your competitors is to improve your website’s technical components. This includes optimizing images and videos placed on web pages and making sure your website load speed is optimized.
Mobile SEO has become increasingly important as more customers rely on their devices for searching for services on the internet. Legal SEO is no exception to this trend and improves the overall experience for both clients and attorneys when they interact with one another online.
6. SEO Content Marketing
Fresh website content isn’t just important for your SEO efforts — it’s vital for the success of any legal strategy. When potential clients come to you for legal advice, they want to know their cases will be worked on by qualified professionals. That means getting them to visit your website and engage with your content. That requires quality content that informs people of your knowledge and expertise.
SEO is many things put together to increase your website visibility, traffic, clients, and bookings. We have gone over some of them here, but if you’d like to find out more and talk to a professional about your Law firm SEO, reach out to us today.